Headless Mami

Headless Mami

Part of a series on Puella Magi Madoka Magica. [View Related Entries]

Updated Jan 12, 2013 at 02:36PM EST by RandomMan.

Added Oct 25, 2011 at 05:53PM EDT by RandomMan.

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Headless Mami refers to the aftermath of a battle scene in the fantasy horror anime series Puella Magi Madoka Magica in which the shape shifter Charlotte[2] decapitates one of the protagonist characters Mami Tomoe by biting off her head.


In episode three "I'm Not Afraid of Anything Anymore" of Puella Magi Madoka Magica, the magical girl Mami Tomoe battles the witch Charlotte deep within her lair. After Tomoe deals what she thinks is a finishing blow, she is suddenly caught off-guard as Charlotte transforms into a giant caterpillar and decapitates Mami in one huge bite. The episode originally aired on January 20th, 2011.

The episode was soon met by startled reactions from the fans, many of whom were surprised by the rather gory death of Mami. In mourning her death, a NicoNicoDouga[21] user posted a memorial video on January 22nd. Throughout the month, the character's death was discussed on anime-related forums and blogs like Animaku[19] and GaiaOnline.[20]


On February 5th, the @HeadlessMami[9] Twitter account was created, which tweeted from the perspective of a decapitated Mami Tomoe.

On July 18th, the "Ask Headless Mami"[7] Tumblr was created, which answered questions from other Tumblr users and featured Headless Mami fan art. On August 7th, "The Head Gone Missing of Mami Tomoe" nation was formed on the NationStates[17] simulation game, which allows players to build and rule their own virtual nations.

The Head Gone Misssing of Meao Tomoe MAMI TOMOE "I AM NOT AFRAID OF ANYTHING ANYMORE-!" Category: New York Times Democracy Civil Rights: Very Good Political Freedoms: Economy: All-Consuming

When the Puella Magi Madoka Magica film[13] project was announced in November 2011, the creators of the series made custom movie tickets with a perforated edge across Mami’s neck, which allowed the head to be removed from the ticket. The tickets were featured on the Ferret205 Tumblr blog[14] and the Ask Headless Mami Tumblr blog.[15]

劇場版 全国共通特別鑑賞券 ¥ 1,300 劇場版 床怯少

On November 20th, the Ask Headless Mami Tumblr[16] posted a comic titled "I Want My Head Back" in the storytelling style of "I Want My Hat Back", with Headless Mami talking to various anime characters asking if they had seen her head. On November 29th, a video was uploaded to YouTube by user goldfishu featuring the comic with voice-over narration.


Mami's shocking death was soon verbalized to "Mamiru" (Japanese: マミる) by fans, which is a intransitive verb meaning "get guillotined like Mami" or "have a miserable death". It widely spread among the Japanese internet users, not limited to the fans.

Finally, This word was included as the latter meaning in the Japanese dictionary for indispensable terminologies "Modern Language Basic Knowledge 2012" published in November 2011[22], and it also ranked to the 9th place in the Japanese internet vogue word award held by a gossip news site getnews.jp in the following month.[23]

▼極(ごく)いやばい。 りパク借りたまま返さないこ と。借りたものを自分のものにして しまうこと。 ▼ヤンキー不 ひど ▼滑舌 ▼パクる 盗む。 ▼借 舌が悪い。 ムーズ は言い- 滑舌カ こと。mr ▼モトーン 元ヤンキー。 ▼マミる悲惨な死に方をする。 アニメ「魔法少女まどか☆マギカ」 の巴マミの死に方から" ▼キャ レビ てきた キャバクラ。 ▼キャバ嬢 ▼2ちゃん バ キャバクラ蠣 だれでも匿名で投稿できるインター ネットの掲示板サイト 反 な人。 「2ちゃんね ▼ぐ HKのる」。 ▼バビ語字と字の間に ないいな 同じ行のバビブベボを入れること。 いっちゃ 親や大人には理解できなくなる。 元が違う 「キリタニです」は、「きビりビたバ くるぐる にピ」になる。あで終わる語には ントすバ、いはビうはプ、えはベ、おは ,する。トポがそれぞれ付く。相葉は、アバイ グキアツビババとなる 世相·発言 - 流行語大賞
The description of "Mamiru" in Modern Language Basic Knowledge 2012

Moreover, "Mamiru" made a headline around the Japanese web when a Japanese primetime TV show introduced Madoka Magica with this word in April 2012.

ベスド5 全1畷2011年1月6日-2001年 8月20日 かなめ 7) ! 「マミる」-「悲惨な死を遂げる」 魔法少女まどか☆マギカ
Screenshot from the TV show

Fan Creations

Mami's head is intentionally omitted in fan art on sites like deviantArt[18] and Tumblr[8] under the tag "headless mami."

々 ©円環nit-4かれz MAM
SBO魔女 00 ●●●●● ライオンズ 魔法少

The doujin circle Arkpeomy[4] released Headless Mami USB flash drives which were featured on the Anime and Otaku sites The Extroverted Otaku[5] and Japanator[6].

速報版 Giga Mamich USB Memory 12みっちUSBメモリ トほ弣んのしょ1


After the episode aired, the witch Charlotte gathered a large following as well and is often considered a "moe" character. Charlotte has multiple Ask X Tumblr blogs[10][11], her own Facebook[12] page and even appeared as a contestant in the 2011 Anime Saimoe Tournament.[3]

Search Interest

External References

[1] Puella Magi Wiki – Episode 3

[2] Puella Magi Wiki – Charlotte

[3] Puella Magi Wiki – Saimoe

[4] Arkpoemy – Blog

[5] The Extroverted Otaku – Puella USB ★ Mami Magica

[6] Japanator – Don't lose your head over this Madoka Magica USB drive

[7] Tumblr – Ask Headless Mami

[8] Tumblr – Headless Mami

[9] Twitter – Mami Tomoe

[10] Tumblr – Ask Charlotte

[11] Tumblr – Ask the Dessert Witch

[12] Facebook – Charlotte

[13] Anime News Network – Madoka Magica Film Project Launches

[14] Tumblr – Ferret205

[15] Tumblr – Ask Headless Mami

[16] Tumblr – I Want My Head Back

[17] NationStates – The Head Gone Missing of Mami Tomoe

[18] deviantArt – headless mami

[19] Animaku Forum – Puella Magi Madoka Magica

[20] GaiaOnline – Puella Magi Madoka Magica&Spin-offs Discussion

[21] NND – Mami Tomoe's memorial ceremony

[22] Impress Internet Watch – 【やじうまWatch】 こんなところにもまどマギ?「現代用語の基礎知識」に新語「マミる」が登場 ほか / 11-18-2011 (Japanese)

[23] getnews.jp – ネット流行語大賞2011(本家版)結果発表!金賞「ぽぽぽぽ~ん」銀賞「ただちに影響はない」銅賞「セシウムさん」 / 12-01-2011 (Japanese)

[24] GATUN – 【速報】ゴールデン番組で「マミる」 お茶の間が凍りついた・・・ / 04-05-2012 (Japanese)

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